• The Digitals 2013
  • 5 years ago

Qualcomm (with Plum Pictures, ICN, DigiCave) for James May’s Science Stories

James May’s Science Stories application is a highly innovative way to bring science to life and was the first Augmented Reality (AR) app used by a national museum.

The app, exclusive to London’s Science Museum, allows world renowned television presenter James May to become an Augmented Reality tour guide showing visitors nine exhibits in the Making of the Modern World Gallery.

Launched in April 2012, in its first month it exceeded all download predictions. Loved by the media and museum visitors alike, the Science Museum is now working with James to increase the number of exhibits featured to 15.

The museum industry has consistently embraced technology to improve and enhance the visitor experience. With the proliferation of smartphones, tablets and apps, an opportunity emerged - the objective of the James May’s Science Stories app was to embrace innovation and push what was possible in terms of graphical quality and core functionality.

Created using Qualcomm’s Vuforia™ platform, in conjunction with Plum Pictures, published by ICN and developed by DigiCave, James May’s Science Stories was the first app to fuse a TV personality with museum exhibits using 3D photo realistic AR.

The aim was to mix the ‘wow’ factor of AR with genuine functionality and raise the bar for the visitor attraction experience. The app is designed to be informative and suitable for a wide range of ages.

The distribution objectives of the app were to sell between 20,000 and 40,000 in year one.