Co-operative Energy and MediaCom effectively used digital communications to gain market share in a turbulent market.

"In October 2012 a number of energy providers announced price increases leaving a large number of UK households facing increased energy bills at a time when the country was still in the depths of recession.

Co-operative Energy had long been a challenger brand in the energy market and one who, true to the nature of the Co-operative's ethical stance, employed a fair pricing model.

The Co-operative spotted an opportunity to raise awareness of themselves as an energy supplier and worked with MediaCom to devise a digital market campaign which raised awareness, drove purchase, and delivered outstanding business results." - MediaCom

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